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I was searching for better ways to create better facebook Ads And here is what I found This is highly beneficial if you are struggling or starting off with digital Ads

On Content 1- Your content has to be split between Awareness Consideration / Engagement Sale

You have spent so much in your business that you assume the whole world knows what you are talking about. Don’t. Treat your first Ads to describe your product to a 5 year old Your first Ads must be targeted towards a specific type of Audience. We want everyone to purchase our products, reality is they won’t. You don’t purchase every Ad you are served.

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Hon in on your Audience. E.g you are a Real Estate agent. Think of the interests and hobbies of someone who would be interested in purchasing a house. Who is most likely to purchase a house in your listing Income Family Status Hobbies Interests Demographic Profession

Your Ads will not result in immediate purchase or sale, unless you were selling N95 Masks early in Covid outspread. (Ethically selling that)

What you need to do is create the “Hey Am here look what I got kind of content. May it be in the form of static graphic post or Video.” Take this Cool content and video and advertise to different audience segments - Name them - try to create two three groups serve the Same Ad to these different groups see which groups resonates with the Ad best. Check the cost and engagement rate of your videos. Facebook tells you if your Ad is below above or average.

What to do Next Video is launched Now what. Now you serve another engaging Ad to audience who watched your videos. Create custom audiences of those who watched 25% of your video. These guys were interested otherwise they wouldn’t have stayed. The Ad could be: 1- continuations to the first video 2- More interesting information, more detailed inside story, another angle say of the house listing earlier filmed. OR say you showcased a dress in the first video worn by a model. Now you can showcase how the dress was made, designed, the art and effort that went through it.

The pattern you are building here is you are creating a top of mind following, a relationship. We only buy from people we know, trust, and believe in. You are building that online digitally.

Along the way you may want to be present for engagements, questions. Things to keep in mind You always need to be present Post contant content Stories, feed, posts. Do not go silent when your Ads are running.

You must approach Facebook Ads like a funnel. Where you spread out your interesting content or product first, where your audience exist. Those Interested will listen, they will come Some will stay some will leave Some will not be interested Facebook records that. These are called custom audiences.

Growing these audiences happens in two phases 1- Consistency. Serving more interesting content differently. -> Hence attracting more of your saved audience segmentation 2- Retargeting audience that have engaged with your content previously. May it be video, website, profile visit. 3- Creating a Lookalike audience of your interested audience

Depending on the ticket size of your product, patiently working through the funnel will convert your digital visitors into paying customers.

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You must approach Facebook Ads like a funnel. Where you spread out your interesting content or product first, where your audience exist. Those Interested will listen, they will come Some will stay some will leave Some will not be interested Facebook records that. These are called custom audiences.

Growing these audiences happens in two phases 1- Consistency. Serving more interesting content differently. -> Hence attracting more of your saved audience segmentation 2- Retargeting audience that have engaged with your content previously. May it be video, website, profile visit. 3- Creating a Lookalike audience of your interested audience

Depending on the ticket size of your product, patiently working through the funnel will convert your digital visitors into paying customers.

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